Thai Mystery Shopper - Performance Audit

"Mystery shopper" is a standard phrase used in quality control to refer to a person who poses as an ordinary customer to a business, in order to evaluate performance of the employees or the business, or product quality, and to see ways to improve it (as we implement mystery shopping).

Of course, nobody in the business knows that the mystery shopper is evaluating their services or products, except someone like a director overseas who wants to get the ground truth as reported by an unbiased, independent third party.

"Mystery shopper" is the widely recognized phrase, but it's often not descriptive of the role. "Anonymous audits", "performance audits", "experience evaluation", or "measured experience" are more descriptive but less common terminology.

Westerners doing business in Thailand should understand these factors:

• Standards of quality are simply much lower in Thailand. A westerner can often see issues right away. Certain high class Thais with western travel experience and high standards can also see issues.

• Thais value peace and harmony much more than westerners, will say things that the western managers want to hear in order to please them, and especially will not say anything to upset the western managers who will often get angry. Thais strongly control their tempers, unlike westerners, and a westerner's temper is often traumatic to a Thai and to be avoided at almost any cost.

• Reports which are passed up the layers of company bureaucracy are often cleansed to make managers at all levels look like they are doing their jobs well, and upper levels often are out of touch with the ground truth, especially those overseas.

• Problem recognition and problem solving skills by Thais are low relative to westerners on average. This is partly because of the rote education system and partly due to the more authoritarian, conformist culture. If something is wrong with a product design or service, they often won't see it and improve it but will just obediantly follow orders.

• Thailand is a class oriented and paternalistic society, whereby lower level people often won't question someone older than them, or of higher education or social rank. The detail people at the lowest levels usually will just follow orders and not question the people above, instead of improve upon the detail work. The people interfacing with the public and getting feedback should be suggesting ways to improve a product or service, but they usually don't.

• Bypassing a careless manager to a higher rank to fix a problem is rare in Thailand.

To implement a performance audit, we first discuss the audit elements with the customer and develop a plan and any script. Implementation of the operation includes a detailed written report and log, and can include audio recordings, photos, and videos.

The founder of Thailand Private Investigations was an I.T. and project management consultant in Washington, D.C., from 1987 to 1994, and has consulted in similar roles in Thailand since 1994 (most notably in engineering and construction from 1995 to 2000). Some of his background in quality is here: www.OffshoreLabor.com/quality.htm , with his personal history in quality noted especially at the bottom of that page, but which also discusses using cheaper labor overseas.

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